The Nelson Mail, 9 July 2014
The link between art and business is finding new focus at Art Expo Nelson with the Crowe Horwath Business Art Award.
Judged by Paul Rosanowski, associate principal at Crowe Horwath and artist Lisa Chandler, the ethos of the award is to “create a piece most suited to a business environment”. Rosanowski thinks the link between the two areas is under appreciated in Nelson.
“Crowe Horwath wants to encourage the connection between business and art, especially in our region where a lot of our businesses get benefits from our promotion as an art hub,” says Rosanowski. “Art also encourages us to think outside the square, to challenge our perceptions and to see the world from a different angle. We have that mind set at Crowe Horwath when we work with our clients and we also encourage them to think that way to grow their business. In light of that, we feel proud to have established the first art award in the Nelson/Tasman region that recognises the important link between art and business.”
Artist, Lisa Chandler uses urban spaces as a recurring theme in her art and leases many of her artworks out to Auckland businesses.
“I think it’s an untapped market for the artist. The most popular pieces for a workplace seem to be abstract or landscape – works that have an ethereal feel” says Chandler. “Something subtle in meeting rooms that enhances, rather than distracts. Though ultimately, there are no hard and fast rules.”
There are three award winners to be announced at a special ceremony on Thursday night.
As well as revealing results of the Crowe Horwath Business Art Award, $2000 will go to the winner of The Framing Rooms Paramount Award, and public vote has dictated the winner of the Fresh Choice Nelson People’s Art Award.